The car insurance category is loud, crowded, and rarely loved. To activate Uniqa’s new ultra-simple and ultra-cheap brand PEVNO, we focused on what really matters to drivers who only want what the law requires.
We activated an insight: if you save on insurance, you can spend on yourself. From there, we built a lean but distinctive launch ecosystem - a 15” video activated across digital and social, a dedicated landing page, and even a custom music track that embeds the brand name directly into the experience.
By activating clarity instead of complexity, and tone instead of jargon, PEVNO landed exactly where it should - as insurance with no fuss, for people who don’t want any. The result? Strong adoption, delighted customers, and a client reaction that mirrored the smiles on screen.
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